Cinedigm unveils Indie Direct

Cinedigm Digital Cinema has launched Indie Direct as a distribution and marketing tool for managing theatrical digital distribution.Chris McGurk, Chairman and CEO, made the announcement Wednesday."With Indie Direct, we have tapped into our many years of experience and expertise to pioneer a turnkey method for indie producers to benefit from the flexible, precise and efficient distribution model digital cinema enables," he said in a statement. "Now, indie producers can reap the benefits of a full service studio in a one-stop shop." The first two production entities to sign up for Indie Direct are ARC Entertainment and Seven Arts Pictures. ARC is using Indie Direct for "Zombie Diaries," "Hellraiser," "Smell of Success," "Revelations," "Killing Bono," "Bunraku," "Greening of Whitney Brown," "Knuckle" and "Snowmen." Seven Arts Pictures will be using Indie Direct for the US release of "The Pool Boys." Contact Dave McNary at dave.mcnary@variety.com

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